You are probably asking yourself, what is OODA? OODA is a process defined by John Boyd in his research into warfare. This concept has application in business and in politics. It is a philosophy of Observation, Orienting, Directing and then Acting in a manner that allows you to run your business on your terms and not those of your opponent or competition. Prime examples of businesses who use these principles are Toyota and Southwest Airlines.

Read more about the OODA Loop at Wikipedia or purchase the following books: