About

OODA Strategies is a full service Web Presence Implementer. We work with primarily with small businesses, organizations, and political campaigns. Please review our sample websites and contact us to discuss your needs further.

 

Web Presence

The internet is full of websites today making it harder for you to be found. This is why you need more than just a website. You need a complete web presence.  A web presence is an integration of your website with social media, new media and online indentity management.

 

Social Media

Social Media is term for social networking websites like Facebook, Twitter, LinkedIn, Ning etc. These websites are about building online relationships with your friends, customers, allies or supporters. They are like having a conversation with your friends and family just like on the telephone. They are very important for search engine optimizations (SEO), identity/reputation management and provides the ability to be proactive with customer service or a quick response vehicle to react much if a problem arises.

 

New Media

Websites have changed dramatically the last several years. Static websites no longer provide adequate search engine optimization (SEO) or identity/reputation management. Today’s internet requires a dynamic web site. These new type of websites consist of blogs, wikis, youtube videos, podcasting and social media sites.

 

Blogs today provide you the ability to provide information that your customers find useful. Blogging is just writing short essays, articles or linking to other useful information, youtube videos and podcasts. It keeps your website fresh and dynamic.

 

Wikis are open source encylopedias, like Wikipedia, Sunshine Review, Ballotpedia, and Judgepedia. These type of sites are aimed at being strictly fact based and have very high search engine optimizations (SEO). They are also very good resources for information to your customers and news organizations.

 

Online Identity/Reputation Management

Your reputation is a very valuable thing. If you are not proactive in protecting your identity/reputation online, you will have to work much harder to get your good reputation back. Online identity/reputation management requires a web presence and proactive steps to alert you if bad publicity is placed on the internet. Think about what you do daily in your business to protect and build your reputation. You should be doing the same online.

 

Here are just a few considerations:

  • Do you own your own name as a domain name?
  • What about your business name?
  • ;Do you know what is on the first page of Google when you search your name?
  • What about your business name?
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