What is OODA?

You are probably asking yourself, what is OODA? OODA is a process defined by John Boyd in his research into warfare. This concept has application in business and in politics. It is a philosophy of Observation, Orienting, Directing and then Acting in a manner that allows you to run your business on your terms and not those of your opponent or competition. Prime examples of businesses who use these principles are Toyota and Southwest Airlines.

Recommend Reading

Read more about the OODA Loop at Wikipedia or purchase the following books:

Boyd, The Fighter Pilot Who Changed The Art of War by Robert Coram          Certain to Win by Chet Richards

Jumpstart Services


Our Other Services


Cloud Hosting

Linux Servers on the Cloud IN MINUTES

Wordpress MU Plugins

Premium Wordpress Themes