OODA Strategies

Web Presence The internet is full of websites today making it harder for you to be found. This is why you need more than just a website. You need a complete web presence. A web presence is an integration of your website with social media, new media and online indentity management.

New Media Websites have changed dramatically the last several years. Static websites no longer provide adequate search engine optimization (SEO) or identity/reputation management. Today's internet requires a dynamic web site. These new type of websites consist of blogs, wikis, youtube videos, podcasting and social media sites.

Blogs today provide you the ability to provide information that your customers find useful. Blogging is just writing short essays, articles or linking to other useful information, youtube videos and podcasts. It keeps your website fresh and dynamic.

Wikis are open source encylopedias, like Wikipedia, Sunshine Review, Ballotpedia, and Judgepedia. These type of sites are aimed at being strictly fact based and have very high search engine optimizations (SEO). They are also very good resources for information to your customers and news organizations.

Online Identity/Reputation Management Your reputation is a very valuable thing. If you are not proactive in protecting your identity/reputation online, you will have to work much harder to get your good reputation back. Online identity/reputation management requires a web presence and proactive steps to alert you if bad publicity is placed on the internet. Think about what you do daily in your business to protect and build your reputation. You should be doing the same online.

Here are just a few considerations:
 -- Do you own your own name as a domain name?
 -- What about your business name?
 -- Do you know what is on the first page of Google when you search your name?
 -- What about your business name?

Domains and Hosting Do you own your own name or the name of you business as a domain name? If not, you should. We can help you find the domains to protect your identity/reputation and aid in search optimization optimization.

Website hosting can be tricky with all the free and cheap hosting available. Most of those options will cause you problems down the road because they are all shared hosting on a single server, which means you are competing for resources with other websites or severely limited in the resources you can actually use. Today, you need hosting on cloud servers to provide you the best uptime and performance if you receive large amounts of traffic.